Groupon Case Study: Marketing With Coupon Ads
Marketing is one big part in business you can’t avoid, at least if you want to make money from the business you do. What successful business people have learnt to do in this case is how to master marketing. Advertisements work, but they don’t last long.
One way to get buyers keep flocking to you is just by gaining their trust. Groupon, a big player in coupon and advertisement has successfully done this and we want to learn from them.
While I was studying the many methods I’ve used in marketing my weight watchers discounts and diet to go coupon blog, I realized that the marketing approach used by Groupon was kind of fascinating.
Give Users Attractive Options
One thing most businessmen think about is themselves. This has been so profound in some businesspeople that they deprive themselves the opportunity to understand that by giving their users/buyers attractive options, they are making more money for themselves.
Groupon has been able to attract a lot of users by offering coupons that allows them (the users) to gain discounts worth up to 90% off the price of whatever they want to buy.
If Groupon could successfully build trust in its users by giving them attractive options, you could also do the same for your business/ blogging.
Limit their time Space
One other way smart businesspeople would want to win when marketing their business is give their prospects little time. When you leave someone with a lot of time to think about your options, be sure that you’ve already lost that person. This is because it is easier for such person to think about your offers and compare it to that of others.
If you’ve studied Groupon, you’d noticed that they don’t always give you much time. It’s business strategy. Businesspeople that know what is at stake always do it.
The coupons that Groupon would give you will always expire at some time, this will give you a sense of urgency and make you act fast in taking your decisions.
People love to see testimonials. In fact, many believe that if you don’t have testimonials you are not serving your clients well. Big companies like Groupon have learnt this and they use it to convince their prospects.
For you to get your prospective clients to come on board you must be ready to show them that you are really going to give them what you are promising them, and the best way to do this is to allow your satisfied customers speak for themselves.
Show them what they stand to gain by opting in
Another way to make your prospects want to pay for your products is by showing them what they stand to gain if they opt in for your offer. For example, if you visit Groupon’s website, you’ll see ads with coupons promising to give you 90% off the price you are going to buy your product.
But when you promise to give your prospects/ readers something by signing up for your site, make sure it is what you promise them that they get from you. Promising to give what you don’t have will only make people label you as fake.
image from breakingbusiness